

This was a much bigger venue than last year; massive black cloth drapes and moody lighting were accentuated by a thin fog of fake smoke. As we entered the main room there were a good few hundred seats all full of reporters, VIPs and other guests, and of course Laura Kimball with her trusty intern sidekick Britt. We had seats on the very front row, right by the stage. Kevin, Dan, and myself got logged in on our phones and connected to the Hangout that Mike was hosting, and started filming straight away. There was quite a wait until it started but once it did, Phil Blair, HTCs EMEA President, introduced the show and what HTC were thinking about when they designed this years phone; and then brought on Cher Wang who clearly showed her passion for great devices and great user experiences. Once she had wowed us, she brought on Scott Croyle, HTCs design guru, to tell us about the phone itself, and all its new features.
All this was interspersed with loud music and great graphics on the huge screen behind the stage. The whole atmosphere was one of excitement, and joy, and passion - showing just why HTC make such great devices for the user, whether they be casual users or massive tech geeks.









